I’ve written about BMW before, and will probably write about their work again because they’ve got a rare handle innovation. Plus, they manage to articulate their process well. The video below includes an interview with Chris Bangle, Design Director, in which he highlights a few important innovation principles: question your assumptions, change your perspective, let materials express themselves, and making designs more human allows deeper emotional connections.

I love this design concept because it’s anthropomorphic, and I’ve always seen cars as an extension of identity. I even associate certain kinds of faces with different front-grills of cars.

httpv://www.youtube.com/watch?v=zlRXMFxfkmU

It felt really weird to me when the hood opened up to expose the engine … sometime like open heart surgery. How does this design make you feel?