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Tag Archives: viral


Facebook Failed The Whopper Sacrifice

January 15, 2009 – 1:14 PM

It’s been one day since I wrote about The Whopper Freakout, when I learned about The Whopper Sacrifice. And, I have to hand it to the folks at the advertising agency Crispin Porter + Bogusky for serving up another brilliant campaign.
Here’s the gist of it:
You cancel 10 friendships on Facebook and you get a free [...]

By Roland Smart | Posted in Culture, Marketing | Also tagged advertising | Comments (5)

Viral Campaign Listens to Customers Sort of …

January 13, 2009 – 9:42 AM

You may have already heard about the Burger King “Whopper Freakout” campaign which has been spreading virally and driving people to their micro-site here. What I find interesting about this campaign is that it makes a point of listening to customers, which I believe is a primary charge for marketers. I would go so far [...]

By Roland Smart | Posted in Culture, Marketing | Comments (1)
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