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Tag Archives: user experience


“Users” vs “Consumers” vs “Customers”

April 13, 2009 – 7:15 AM

Jesse James Garret gave an interesting plenary at the recent IA Summit in which he spoke about how he came to terms with the word “user”. The talk in general proposed that information architects are ultimately working as user experience designers, which is an idea that I completely agree with. In fact, artists went through [...]

By Roland Smart | Posted in Design, Marketing | Comments (0)

Innovative Kiosks & The Mirror Stage

March 30, 2009 – 8:36 AM

This weekend I read an article in the NY Times about new retail kiosks that will be coming to a store near you. I was happy to see that the examples from the article were created by the San Francisco office of Frog Design. When I read the article, I was reminded of an art [...]

By Roland Smart | Posted in Culture, Design, Marketing | Also tagged art | Comments (0)

Integrating Experience Across Touchpoints

February 17, 2009 – 11:24 AM

Managing user experience across touchpoints can have a profound effect on your business. There is a “1+1=3″ effect that takes place when you align touchpoints, such that the whole becomes greater than the sum of it’s parts. This idea has been championed by the artist Joseph Albers who explored chromatic interactions with flat colored squares [...]

By Roland Smart | Posted in Design, Marketing | Also tagged touchpoints | Comments (3)

Experience Strategy & Experience Design

February 6, 2009 – 9:59 AM

Yesterday I read a short post from the Design Mind Blog at frog design, it got me thinking about experience design. With the IxDA conference coming up, now seems like a good time to weigh in on the subject. In the frog post, the author mentions giving a talk to Ron Wakkary’s students titled [...]

By Roland Smart | Posted in Design | Comments (4)

A Podcast Explaining User Experience Design

February 3, 2009 – 3:41 PM

I just listened to a wonderful podcast by Teresa Brazen, in which she interviews Jesse James Garrett about user experience design. I worked with Teresa and Jesse at Adaptive Path, and have to say this is one the best introductions to user experience that I’ve come across. In the podcast, Jesse articulates how he came [...]

By Roland Smart | Posted in Design | Comments (0)

Charlene Li talks about The Future of Social Networks

January 29, 2009 – 3:41 PM

A couple weeks ago, I hosted a talk by Charlene Li at Adaptive Path on behalf of the San Francisco Chapter of the American Marketing Association, where I sit on the board. The talk was a huge success and well attended, but for those who were unable to make the presentation Charlene has posted her [...]

By Roland Smart | Posted in Marketing | Also tagged OpenID, social network | Comments (0)

The Ultimate Driving Experience

January 10, 2009 – 6:36 PM

A couple months ago I had the pleasure of traveling to South Carolina to attend a driving course at the BMW performance driving school. My father had recently purchased an M Series car and attending the school with a guest was part of that package. I love driving, so I was thrilled at the opportunity [...]

By Roland Smart | Posted in Design, Marketing | Comments (5)

Marketing @ UX Week

January 2, 2009 – 12:12 PM

Back in August at the Adaptive Path  UX Week conference, keynote speaker, Don Norman, talked a bit about how marketers make good allies for UX professionals because of their experience working with business units. This relationship has led marketers to get savvy about positioning their projects in the context of business metrics. Don also observed [...]

By Roland Smart | Posted in Marketing | Comments (2)
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