January 18, 2010 – 1:24 PM
This is a quick post to share a simple web strategy tool that I learned about from Jeremiah Owyang of the Altimeter Group. Incidentally, Jeremiah is speaking at an event I’m organizing entitled, Building Brands on Social Networks. It will be taking place in San Francisco on Feb 4th, in Silicon Valley on Feb 18th, [...]
I recently wrote about how to manage the request for information (RFI) process in the interest of identifying potential service providers for marketing related projects; this post is a followup in which I’ll talk about the request for proposals (RFP) process. It is based on my experience working with a variety of companies and is [...]
I recently wrote a post on writing project proposals, however, I glossed over an important conundrum that can handicap the process. Here’s a sample situation, a potential client wants a website redesign proposal but doesn’t really know the scope of what they need. It’s like saying to a builder, “I need a 3,000 square foot [...]
March 23, 2009 – 10:58 AM
I’m writing to share two tools that I use when developing marketing strategies. I hope these will come in handy and I’d be delighted if there are other tools that you use that might compliment these.
A Word About Strategy
Different people mean different things by strategy, so I want to be clear about what I mean. [...]
January 3, 2009 – 1:04 PM
Last week, I sat in on a talk by Andrew Blau about Global Business Network’s scenario planning practice when he came by Adaptive Path as part of our Brown Bag lunch presentation series. I was struck by how his work relates to internal marketing practices, and am writing to share some of those connections. I [...]