• Categories

    • Culture
    • Design
    • Marketing
    • Podcast
    • Twitter


  • Projects

    • About
    • Contact
    • E-Mail Subscription
    • ROOM Installation
    • Art Show Down
    • MUSES Book
    • France Book
    • Love Drug


  • Tags

    advertising art Blogging brand branding Case Study CGM cloud CRM customer satisfaction Design Engagement Applications Facebook health humor identity Marketing 2.0 Mobile MySpace OpenID phtography Product Design promotion prototype psychology public relations research roadmap sales SEM SEO social media social network Social Networking strategy Sustainability touchpoints Twitter UGC user experience viral visualization web web design WordPress


  • Archives

    • February 2010
    • January 2010
    • December 2009
    • November 2009
    • October 2009
    • September 2009
    • August 2009
    • July 2009
    • June 2009
    • May 2009
    • April 2009
    • March 2009
    • February 2009
    • January 2009
    • December 2008

Tag Archives: social network

Are Facebook Apps At The Core of Effective Social Networking Strategies?

January 18, 2010 – 1:06 PM

This is a repost of an article I wrote for Sprout.
As marketers look for the best ways to build brands on social networks they’ve experimented with a wide range of strategies from friending campaigns to network ad buys, but what efforts are most effective? A recent study by MarketingProfs shows that branded applications top the [...]

By Roland Smart | Posted in Marketing | Also tagged Facebook | Comments (0)

Managing The Social Media Mix

April 14, 2009 – 10:33 AM

You’ve probably heard the term “marketing mix” before, it was originally coined to explain the balance of resources applied across the 4 P’s (placement, price, product, promotion) of traditional marketing. I’ve written about this in more detail in an earlier post here. Today, I’ll be writing about the social media mix, which takes the balancing [...]

By Roland Smart | Posted in Culture, Marketing | Also tagged CGM, Marketing 2.0, research, UGC | Comments (2)

Degrees Of Trust Across A Range Of Networks

March 19, 2009 – 4:02 PM

The amount of trust people associate with networks depends in large part on the value of what they put in and get out. This also impacts the vetting process involved in extending your network to include new members. For example, I take “connecting” on LinkedIn very seriously. I do not connect with someone that I [...]

By Roland Smart | Posted in Culture, Marketing | Comments (0)

Charlene Li talks about The Future of Social Networks

January 29, 2009 – 3:41 PM

A couple weeks ago, I hosted a talk by Charlene Li at Adaptive Path on behalf of the San Francisco Chapter of the American Marketing Association, where I sit on the board. The talk was a huge success and well attended, but for those who were unable to make the presentation Charlene has posted her [...]

By Roland Smart | Posted in Marketing | Also tagged OpenID, user experience | Comments (0)
Podcast Powered by podPress (v8.8)