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Tag Archives: social media

Building Brands on Social Networks

February 6, 2010 – 11:30 AM

I recently produced an event for Sprout entitled Building Brands on Social Networks and am writing to share some of the presentations and content from the half-day summit. We had an overwhelming response and ended up with a packed room, which was very exciting. I hope you’ll find value in the assets below.
I also want [...]

By Roland Smart | Posted in Design, Marketing | Also tagged Engagement Applications, Facebook, MySpace, Social Networking | Comments (0)

The Social Media Eco-System For Brands

November 13, 2009 – 9:08 AM

This is a repost of an article I wrote for Sprout.
The wave of social media adoption is continuing to bring new brands online and as this trend unfolds the social media eco-system is changing to absorb the new participants. In this post, I’ll share a simple diagram that can help make sense of how the [...]

By Roland Smart | Posted in Marketing | Also tagged brand | Comments (0)

How Do Companies Embrace & Grow Social Media?

August 19, 2009 – 10:44 AM

I noticed that social media wants to work it’s way into companies at pretty much every seam. It rises up from the bottom as employees start using social media tools to discuss their workplace and respond to incoming sentiment, its been creeping into management meetings because service providers are pitching social media projects, and now [...]

By Roland Smart | Posted in Culture, Marketing | Comments (2)
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