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Tag Archives: research

Managing The Social Media Mix

April 14, 2009 – 10:33 AM

You’ve probably heard the term “marketing mix” before, it was originally coined to explain the balance of resources applied across the 4 P’s (placement, price, product, promotion) of traditional marketing. I’ve written about this in more detail in an earlier post here. Today, I’ll be writing about the social media mix, which takes the balancing [...]

By Roland Smart | Posted in Culture, Marketing | Also tagged CGM, Marketing 2.0, social network, UGC | Comments (2)

DIY Research Recruiting

March 10, 2009 – 4:37 PM

A big part of getting the information you need to make smart decisions about everything from messaging, to product positioning, branding, merchandising, pricing, etc can be attained if you can just get the right people to participate in your research. In this post, I’ll outline the key elements of DIY recruiting and how it has [...]

By Roland Smart | Posted in Marketing | Comments (0)
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