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Tag Archives: public relations

PR Cheat Sheet

February 25, 2009 – 11:15 AM

Several people have recently asked me about how to get starting with a public relations practice, so I’ve put together a primer post on the subject. If, however, you are just looking for tips on how to write a press release, then I suggest you check out this great resource from PR Newswire. And, this [...]

By Roland Smart | Posted in Marketing | Comments (0)

3 Approaches, and 3 Mistakes Not To Make , When Rolling-Out Website Redesigns

January 12, 2009 – 11:05 AM

Over the past several months it seems there has been a steady stream of articles about good, bad, and ugly redesign roll-outs. In addition to what I’ve been reading in the media, I’ve been involved in a few roll-outs through my work at Adaptive Path. As a marketing guy, I sometimes work with our clients [...]

By Roland Smart | Posted in Design, Marketing | Comments (0)
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