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Tag Archives: Product Design


Three Steps To Better Product Development Roadmaps (Nike+ & Fitbit)

March 16, 2009 – 7:04 AM

The Nike+ is a device that often comes up when talking about what makes for a smart product development roadmap because the product embodies all three steps that I think are essential. For those who are unfamiliar with the device, it is pedometer which you attach to your running shoe and which connects wirelessly with [...]

By Roland Smart | Posted in Design, Marketing, Podcast | Also tagged roadmap | Comments (0)

BMW Gets Flexible

March 4, 2009 – 12:14 PM

I’ve written about BMW before, and will probably write about their work again because they’ve got a rare handle innovation. Plus, they manage to articulate their process well. The video below includes an interview with Chris Bangle, Design Director, in which he highlights a few important innovation principles: question your assumptions, change your perspective, let [...]

By Roland Smart | Posted in Design | Comments (0)
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