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Tag Archives: Mobile


Mobile Marketing Explained

May 20, 2009 – 2:20 PM

I’ve written before about mobile marketing and how companies are beginning to find ways to integrate it into their campaigns more seamlessly and effectively. Mobile marketing is just another tool that marketing 2.0 professionals can use to reach consumers where they are, rather than making them come to the brand. That said, it’s just like [...]

By Roland Smart | Posted in Marketing | Comments (1)

Interactive Billboards As A Bridge To Mobile Marketing

February 5, 2009 – 2:37 PM

Before I begin, I am obliged to state that advertising, whether on a billboard, mobile phone, website or printed page, is only one small part of marketing. Sorry, but I’m gonna keep repeating that until people stop asking me if marketing is part of advertising or if advertising is part of marketing. Here’s a short [...]

By Roland Smart | Posted in Culture, Marketing | Also tagged advertising | Comments (2)
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