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Tag Archives: Marketing 2.0

The Ideas Project: Advertising & Personal Data

August 2, 2010 – 8:20 AM

A year ago, I was thrilled to contribute an idea to the wonderful Ideas Project regarding how marketing is changing and this week I’m excited to contribute to the project again with a question of the week. Here’s the question:
Can you describe a future in which you would voluntarily share your personal data online in [...]

By Roland Smart | Posted in Culture, Marketing | Also tagged behavioral targetting, Ideas Project, online advertising | Comments (0)

Managing The Social Media Mix

April 14, 2009 – 10:33 AM

You’ve probably heard the term “marketing mix” before, it was originally coined to explain the balance of resources applied across the 4 P’s (placement, price, product, promotion) of traditional marketing. I’ve written about this in more detail in an earlier post here. Today, I’ll be writing about the social media mix, which takes the balancing [...]

By Roland Smart | Posted in Culture, Marketing | Also tagged CGM, research, social network, UGC | Comments (2)

What Is Marketing 2.0? … The Movie!

March 24, 2009 – 6:47 AM

Marketing 2.0 Explained from Roland Smart
I created this short video to share some of what I think distinguishes Marketing 2.0 from traditional marketing. I’ve also created a personalized version that talks more specifically about my consulting practice on the About Page of this site.
Thanks for watching and I look forward to your feedback!

By Roland Smart | Posted in Marketing, Podcast | Comments (6)

The SIVA Model for Customer Focused Marketing

March 18, 2009 – 10:02 AM

I’ve been thinking a lot recently about the difference between traditional marketing and Marketing 2.0, and this post will talk about how the latter interprets the “marketing-mix” as articulated in the SIVA model (proposed by Chekitan Dev and Don Schultz in the Marketing Management Journal of The American Marketing Association).
What Is The “Marketing Mix”?
The term [...]

By Roland Smart | Posted in Marketing | Comments (3)
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