April 14, 2009 – 10:33 AM
You’ve probably heard the term “marketing mix” before, it was originally coined to explain the balance of resources applied across the 4 P’s (placement, price, product, promotion) of traditional marketing. I’ve written about this in more detail in an earlier post here. Today, I’ll be writing about the social media mix, which takes the balancing [...]
February 12, 2009 – 4:59 PM
As web 2.0 hits full stride and mashup ventures attempt to extract additional value from Web 1.0 properties, there has been much talk about how user generated content (UGC) fits in. With the heightened pressure of an economic crisis, UGCX programmed panels on monetizing user generated content through communities and mashups. it’s clear that many [...]
February 11, 2009 – 9:53 AM
In the past weeks, I’ve been writing about where marketing has been, and where it is today. This post is focused on where marketing needs to go from here.
Before I start in, you might want to skim my previous posts on the state of marketing today: Visualizing How Marketers Got Here, Where Marketers Are Today [...]
February 10, 2009 – 4:31 PM
Day two at the UGCX. There are four tracks at the expo including Social Content, Photography, Music, Videos and Gaming. Again, I’ll be focused on the first track but will be checking in on the others for specific speakers. Here’s a quick play-by-play of what I saw today.
Keynote: Guy Kawasaki, Founding Partner Garage Technology Ventures. [...]
February 9, 2009 – 6:24 PM
As a fairly new blogger, not counting the blogging I’ve done for clients, I’m excited to be attending the UGCX in San Jose today and tomorrow. If you’re here, please drop me a note to get in touch. Here’s a link to more information about the conference if you don’t already know about it, which [...]