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Tag Archives: Case Study

Case Study: Carrott Cloud Backup & Recovery

January 18, 2010 – 12:56 PM

In the Summer of 2009, while I was still on the board of the San Francisco Chapter of the American Marketing Association, I met Mehrdad Saberi at one of our events after the Ad:Tech conference. He shared with me a remarkable story about a business that he had built from the ground up that has [...]

By Roland Smart | Posted in Marketing | Also tagged branding, cloud, identity, web design | Comments (0)

The Case Study Development Process

February 4, 2009 – 6:27 PM

This post is a summary of what I’ve learned over the years about developing case studies. I hope this will serve as a reference, and save some effort, for anyone in the process of telling stories about their work. As I’ve written many times in this blog, telling compelling and engaging stories is one of [...]

By Roland Smart | Posted in Marketing | Comments (2)
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