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Tag Archives: advertising

Mad Men: Old School Marketing

March 3, 2009 – 12:11 PM

This is my favorite clip from the Mad Men series. In this scene, Don Draper, a 1950’s Madison Avenue advertising executive, pitches a concept for a new Kodak slide presentation tray. I don’t want to diminish the experience of watching the clip by describing the concept, but the clip touches on a marketing phenomena that [...]

By Roland Smart | Posted in Culture, Marketing | Comments (0)

One Interesting Super Bowl Advertisement

February 5, 2009 – 5:36 PM

I didn’t see  much of note during the Super Bowl this year. I certainly wasn’t surprised to see the job site advertisements considering the financial crisis. I thought the Career Builder and  Monster spots were the most entertaining, for what that’s worth.  I do enjoy a dose of slapstick as much as the next guy [...]

By Roland Smart | Posted in Culture, Marketing | Comments (0)

Interactive Billboards As A Bridge To Mobile Marketing

February 5, 2009 – 2:37 PM

Before I begin, I am obliged to state that advertising, whether on a billboard, mobile phone, website or printed page, is only one small part of marketing. Sorry, but I’m gonna keep repeating that until people stop asking me if marketing is part of advertising or if advertising is part of marketing. Here’s a short [...]

By Roland Smart | Posted in Culture, Marketing | Also tagged Mobile | Comments (2)

Facebook Failed The Whopper Sacrifice

January 15, 2009 – 1:14 PM

It’s been one day since I wrote about The Whopper Freakout, when I learned about The Whopper Sacrifice. And, I have to hand it to the folks at the advertising agency Crispin Porter + Bogusky for serving up another brilliant campaign.
Here’s the gist of it:
You cancel 10 friendships on Facebook and you get a free [...]

By Roland Smart | Posted in Culture, Marketing | Also tagged viral | Comments (5)
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