Comments for Smart Method Blog

Comment on About by Roland Smart

Roland Smart — Sun, 06 Feb 2011 22:07:03 +0000

Hey thanks for the reference!

Comment on About by Marketing 2.0 (long read!) « Guerson Meyer's Blog

Marketing 2.0 (long read!) « Guerson Meyer's Blog — Sun, 06 Feb 2011 21:59:11 +0000

[...] the chances of missing what customers really wants is high under such organization structures. Roland Smart, a Marketing 2.0 consultant, says it even clearer. “Marketing 2.0 is about opening your company [...]

Comment on A Super Simple Value Proposition Tool by Roland Smart

Roland Smart — Sun, 23 Jan 2011 19:16:32 +0000

It’s been used in many places, but I originally read about it from The Principles of Marketing published by Pearson.

Comment on A Super Simple Value Proposition Tool by Roland Smart

Roland Smart — Sun, 23 Jan 2011 19:15:14 +0000

They just repeat the same combinations on the right, thus they are duplicate and unnecessary.

Comment on A Super Simple Value Proposition Tool by Chez

Chez — Wed, 19 Jan 2011 21:53:34 +0000

I like this too, thank you for sharing it. Sorry if this is a dumb question, but why are the three bottom left boxes shaded? Are these inconceivable propositions?

Comment on The Creative Brief: Branding by Tony Matters

Tony Matters — Tue, 21 Dec 2010 19:24:13 +0000

Having surfed the web for guidance on writing a creative brief for our own ‘brand re-staging’ this is by far the most clear and concise thing I’ve found. Thanks for sharing your knowledge Roland.

Comment on Is Marketing 2.0 A Sustainable Competitive Advantage? by Roland Smart

Roland Smart — Wed, 24 Nov 2010 03:25:53 +0000

It really depends in my mind. If you have a service that is undifferentiated with respect to all dimensions except that the price is less, then you could be in very good shape.

Comment on Is Marketing 2.0 A Sustainable Competitive Advantage? by Eric

Eric — Tue, 23 Nov 2010 09:52:10 +0000

For me the best advantage would be differentiation. You have to be different to get noticed. If you offer exactly the same thing that your competitors offer, then what’s the use?

Comment on Brand DNA by Greg

Greg — Tue, 09 Nov 2010 02:47:43 +0000

The company I work for has started using the term brand DNA and product DNA. Similar metaphor, but needs to be well defined.
We tend to use a brand pyramid to describe the “DNA”. I like the how the metaphor can be extended to cover a “genetic” link within a product brand line and more weakly with all products/services from a business.

Comment on The SIVA Model for Customer Focused Marketing by Chris West

Chris West — Thu, 12 Aug 2010 10:59:40 +0000

This is a very useful update of the 4P’s, which I have always thought a bit clunky. Changing ‘product’ to ’solution’ is particuarly helpful – entrepreneurs need to ask themselves ‘Where’s the pain?’ when considering products. And value is the magic consideration: price follows.

Thanks for posting it.

Chris West, author, Marketing on a Beermat.