Comments for Smart Method Blog

Comment on The SIVA Model for Customer Focused Marketing by Chris West

Chris West — Thu, 12 Aug 2010 10:59:40 +0000

This is a very useful update of the 4P’s, which I have always thought a bit clunky. Changing ‘product’ to ’solution’ is particuarly helpful – entrepreneurs need to ask themselves ‘Where’s the pain?’ when considering products. And value is the magic consideration: price follows.

Thanks for posting it.

Chris West, author, Marketing on a Beermat.

Comment on What Is Marketing 2.0? … The Movie! by Smart Method Blog » The Ideas Project: Advertising & Personal Data

Smart Method Blog » The Ideas Project: Advertising & Personal Data — Mon, 02 Aug 2010 16:20:38 +0000

[...] the need to reach large numbers of consumers. The first approach is in line with what I refer to as Marketing 2.0 and is focused on finding consumers where they self-organize to provide them with useful [...]

Comment on The Case Study Development Process by Emeka

Emeka — Wed, 19 May 2010 05:38:17 +0000

I luv this briefing.thanks a lot

Comment on Marketing Aura: How The Arts Inspire Marketing by Roland Smart

Roland Smart — Fri, 14 May 2010 05:23:20 +0000

Thanks for getting in touch! I’d love to get the full story. My post is based on information I read on the Smithsonian website, so I apologize if it’s inaccurate. Let’s set the story straight. I’ll reach out offline and update the post after we chat.

Comment on Marketing Aura: How The Arts Inspire Marketing by Linda Wertlieb

Linda Wertlieb — Mon, 03 May 2010 20:33:03 +0000

YOUR INFORMATION IS INCORRECT. I AM MEYER WERTLIEB’S DAUGHTER IN LAW. HE NEVER RECEIVED ANY MONEY FOR HIS FIND AND HE WAS THE ONE WHO DONATED IT TO THE SMITHSONIAN. ALL HE WANTED WAS FOR HIS NAME TO BE LISTED AS THE DONOR. HE TURNED DOWN LARGE SUMS OF MONEY FOR HIS “FIND” AND HIS FAMILY IS MOST DISAPPOINTED THAT THE SMITHSONIAN DENIED HIS ONE REQUEST. THE FAMILY IS WORKING ON GETTING THIS CORRECTED.

Comment on The Case Study Development Process by jeannie christensen

jeannie christensen — Mon, 03 May 2010 13:47:04 +0000

Roland, your overviews/how to’s are so easy to understand and use in real life situations. Super helpful. I will forward to friends.

Comment on About by Smart Method Blog » Making Short Video Explaination Stories

Smart Method Blog » Making Short Video Explaination Stories — Sun, 18 Apr 2010 00:21:28 +0000

[...] About [...]

Comment on The Creative Brief: Branding by Roland Smart

Roland Smart — Mon, 12 Apr 2010 15:28:18 +0000

Hey Sarah,

Glad to hear this is helpful!

Comment on The Creative Brief: Branding by Sarah Robertson

Sarah Robertson — Mon, 12 Apr 2010 11:28:54 +0000

This is a really strong outline for a creative brief and one that I’m bookmarking for future reference.

As a company we include some of these elements, usually in a different order, and have tended to look at brand personality in alignment with brand values. However I like the approach you’ve taken here and can see how the latter might differ, with the values being internal and what a company aims to be, and the brand personality being more appropriate to the end customer.

A great read, thank you.

Comment on A Marketing Project Proposal Outline by Jerry

Jerry — Wed, 03 Mar 2010 00:50:32 +0000

Hey thanks Roland, I found your post very insightful and appreciate you taking the time to write it. I especially liked your tips on how to make it more tangible.