This is a quick post to share a simple web strategy tool that I learned about from Jeremiah Owyang of the Altimeter Group. Incidentally, Jeremiah is speaking at an event I’m organizing entitled, Building Brands on Social Networks. It will be taking place in San Francisco on Feb 4th, in Silicon Valley on Feb 18th, in Chicago on March 31st, and finally in New York on April 1st.

Jeremiah’s web strategist blog is definitely worth checking out if you find this tool helpful. Here’s a link to his post The Three Spheres of Web Strategy in which he defines what each of the areas signify.

I find this tool most helpful as a validation tool that sits at the end of other strategy practices.