http://www.rolandsmart.com/2009/02/the-case-study-development-process/ Marketing, Culture & Smart Design Sun, 06 Feb 2011 22:07:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.rolandsmart.com/2009/02/the-case-study-development-process/comment-page-1/#comment-20377 Emeka Wed, 19 May 2010 05:38:17 +0000 http://www.rolandsmart.com/?p=2112#comment-20377 I luv this briefing.thanks a lot I luv this briefing.thanks a lot

]]> http://www.rolandsmart.com/2009/02/the-case-study-development-process/comment-page-1/#comment-19781 jeannie christensen Mon, 03 May 2010 13:47:04 +0000 http://www.rolandsmart.com/?p=2112#comment-19781 Roland, your overviews/how to's are so easy to understand and use in real life situations. Super helpful. I will forward to friends. Roland, your overviews/how to’s are so easy to understand and use in real life situations. Super helpful. I will forward to friends.

]]> http://www.rolandsmart.com/2009/02/the-case-study-development-process/comment-page-1/#comment-2270 Smart Method Blog » Two Elevator Pitch Exercises Tue, 21 Apr 2009 23:17:12 +0000 http://www.rolandsmart.com/?p=2112#comment-2270 [...] Wrap Up Once these exercises are complete you’ll want to get some practice combining your building blocks. Whenever possible, try to lead the conversation towards specific stories about real people and measurable results. Use your pitch to lead into a short case study. Like your pitches you’ll want to be familiar with enough of your case studies to have something appropriate on tap. If you’re interested in learning more about how the write and prioritize case studies read my earlier blog post about that here. [...] [...] Wrap Up Once these exercises are complete you’ll want to get some practice combining your building blocks. Whenever possible, try to lead the conversation towards specific stories about real people and measurable results. Use your pitch to lead into a short case study. Like your pitches you’ll want to be familiar with enough of your case studies to have something appropriate on tap. If you’re interested in learning more about how the write and prioritize case studies read my earlier blog post about that here. [...]

]]> http://www.rolandsmart.com/2009/02/the-case-study-development-process/comment-page-1/#comment-1197 Kristen Fischer Tue, 10 Mar 2009 20:43:57 +0000 http://www.rolandsmart.com/?p=2112#comment-1197 What wonderful useful information--thanks for sharing the nuts-and-bolts concepts of this process What wonderful useful information–thanks for sharing the nuts-and-bolts concepts of this process

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