http://www.rolandsmart.com/2009/02/interactive-billboards-as-a-bridge-to-mobile-marketing/ Marketing, Culture & Smart Design Sun, 06 Feb 2011 22:07:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.rolandsmart.com/2009/02/interactive-billboards-as-a-bridge-to-mobile-marketing/comment-page-1/#comment-3521 Smart Method Blog » Mobile Marketing Explained Thu, 21 May 2009 18:32:24 +0000 http://www.rolandsmart.com/?p=2153#comment-3521 [...] I’ve written before about mobile marketing and how companies are beginning to find ways to integrate it into their campaigns more seamlessly and effectively. Mobile marketing is just another tool that marketing 2.0 professionals can use to reach consumers where they are, rather than making them come to the brand. That said, it’s just like any other tool in that it must provide value to customers and tie back to a clear marketing strategy. This post is really about mobile marketing 101, I’ve tried to write up an outline of what the mobile marketing landscape looks like in plain English: [...] [...] I’ve written before about mobile marketing and how companies are beginning to find ways to integrate it into their campaigns more seamlessly and effectively. Mobile marketing is just another tool that marketing 2.0 professionals can use to reach consumers where they are, rather than making them come to the brand. That said, it’s just like any other tool in that it must provide value to customers and tie back to a clear marketing strategy. This post is really about mobile marketing 101, I’ve tried to write up an outline of what the mobile marketing landscape looks like in plain English: [...]

]]> http://www.rolandsmart.com/2009/02/interactive-billboards-as-a-bridge-to-mobile-marketing/comment-page-1/#comment-48 adaptive path » blog » Adaptive Path » Signposts for the Week Ending February 6, 2009 Fri, 06 Feb 2009 22:09:30 +0000 http://www.rolandsmart.com/?p=2153#comment-48 [...] Roland Smart talks interactive billboards as a bridge to mobile marketing. [...] [...] Roland Smart talks interactive billboards as a bridge to mobile marketing. [...]

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