http://www.rolandsmart.com/2009/02/integrating-experience-across-touchpoints/ Marketing, Culture & Smart Design Sun, 06 Feb 2011 22:07:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.rolandsmart.com/2009/02/integrating-experience-across-touchpoints/comment-page-1/#comment-3483 Smart Method Blog » Mobile Marketing Explained Wed, 20 May 2009 22:20:35 +0000 http://www.rolandsmart.com/?p=2182#comment-3483 [...] Finally, the unique value of the mobile experience is really only made possible through fully integrated campaigns that allow customers to build on the experience across brand touch-points. You can read an earlier post about integrating experience across touch-points here. [...] [...] Finally, the unique value of the mobile experience is really only made possible through fully integrated campaigns that allow customers to build on the experience across brand touch-points. You can read an earlier post about integrating experience across touch-points here. [...]

]]> http://www.rolandsmart.com/2009/02/integrating-experience-across-touchpoints/comment-page-1/#comment-1524 Smart Method Blog » Emergence + Crowdsourcing = Insight Wed, 01 Apr 2009 22:28:56 +0000 http://www.rolandsmart.com/?p=2182#comment-1524 [...] reminds me a of the 1+1=3 rule that I talk about in this post. I think of emergence as the manifestation of a system’s properties that are not anticipated [...] [...] reminds me a of the 1+1=3 rule that I talk about in this post. I think of emergence as the manifestation of a system’s properties that are not anticipated [...]

]]> http://www.rolandsmart.com/2009/02/integrating-experience-across-touchpoints/comment-page-1/#comment-749 Smart Method Blog » Feel First, Think Second: 4 Reasons Marketing Is Changing Mon, 02 Mar 2009 18:02:34 +0000 http://www.rolandsmart.com/?p=2182#comment-749 [...] Market research shows that improving customer experience improves loyalty, advocacy, and spending, but it’s still difficult to tie back investments in overall customer experience to ROI within your organization. Marketers often have to rely on aggregate industry data to support the case for making these investments. Unfortunately, if you can’t get a customer experience practice going at your organization, you might end up on the wrong side of the Peak-end Rule. [...] [...] Market research shows that improving customer experience improves loyalty, advocacy, and spending, but it’s still difficult to tie back investments in overall customer experience to ROI within your organization. Marketers often have to rely on aggregate industry data to support the case for making these investments. Unfortunately, if you can’t get a customer experience practice going at your organization, you might end up on the wrong side of the Peak-end Rule. [...]

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