Comments on: Experience Strategy & Experience Design http://www.rolandsmart.com/2009/02/experience-strategy-experience-design/ Marketing, Culture & Smart Design Sun, 06 Feb 2011 22:07:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: admin http://www.rolandsmart.com/2009/02/experience-strategy-experience-design/comment-page-1/#comment-55 admin Sat, 07 Feb 2009 22:08:49 +0000 http://www.rolandsmart.com/?p=2172#comment-55 Sad, but true. However, as markets become increasingly competitive companies will have to compete more with experience. Experience design is still quite young as a discipline, and it's hard to say how it will evolve. In many ways, the research components of UX work can benefit marketers .... so who should own that process? This also speaks to the need to break down silos within organizations to allow for greater collaboration on practices like research. Thanks for reading! Sad, but true. However, as markets become increasingly competitive companies will have to compete more with experience. Experience design is still quite young as a discipline, and it’s hard to say how it will evolve. In many ways, the research components of UX work can benefit marketers …. so who should own that process? This also speaks to the need to break down silos within organizations to allow for greater collaboration on practices like research. Thanks for reading!

]]> By: admin http://www.rolandsmart.com/2009/02/experience-strategy-experience-design/comment-page-1/#comment-54 admin Sat, 07 Feb 2009 22:05:25 +0000 http://www.rolandsmart.com/?p=2172#comment-54 Syamant, Thanks for your comment, I completely agree. This touches on some of what I discuss in my previous post about <a href="http://www.rolandsmart.com/2009/02/internal-vs-external-marketing/" rel="nofollow">internal vs external marketing. </a> Thanks for reading! Syamant,
Thanks for your comment, I completely agree. This touches on some of what I discuss in my previous post about
internal vs external marketing. Thanks for reading!

]]> By: Syamant http://www.rolandsmart.com/2009/02/experience-strategy-experience-design/comment-page-1/#comment-52 Syamant Sat, 07 Feb 2009 16:01:49 +0000 http://www.rolandsmart.com/?p=2172#comment-52 Hello Roland, This is a good post. My observations are as follows Experience is about People (consumers ) and delivered by People ( Employees ). The sooner a company understands it, the better the final experience. Experience Strategy and Design have to keep both sides of the People story in mind. The implementation of the design is crucially dependent on how well the strategists and designers understand the internal employee experience. Missing out on this and not putting emphasis on this and that too with a long term perspective , would result in sub optimal results. Will write more on this... and looking forward to your thoughts.. Hello Roland, This is a good post.

My observations are as follows

Experience is about People (consumers ) and delivered by People ( Employees ). The sooner a company understands it, the better the final experience.

Experience Strategy and Design have to keep both sides of the People story in mind. The implementation of the design is crucially dependent on how well the strategists and designers understand the internal employee experience. Missing out on this and not putting emphasis on this and that too with a long term perspective , would result in sub optimal results.

Will write more on this… and looking forward to your thoughts..

]]> By: murray izenwasser http://www.rolandsmart.com/2009/02/experience-strategy-experience-design/comment-page-1/#comment-51 murray izenwasser Sat, 07 Feb 2009 15:35:29 +0000 http://www.rolandsmart.com/?p=2172#comment-51 Exp design, regardless of the medium comes back to three things: thoroughly undestanding the users; understanding your goals for the interaction; and then creating an experience with the necessary steps that allows those users to accomplish those goals. It's not magic, but few people/orgs take the time to do it right. Exp design, regardless of the medium comes back to three things: thoroughly undestanding the users; understanding your goals for the interaction; and then creating an experience with the necessary steps that allows those users to accomplish those goals. It’s not magic, but few people/orgs take the time to do it right.

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