Comments on: Marketing @ UX Week http://www.rolandsmart.com/2009/01/marketing-ux-week/ Marketing, Culture & Smart Design Sun, 06 Feb 2011 22:07:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Daniel Szuc http://www.rolandsmart.com/2009/01/marketing-ux-week/comment-page-1/#comment-4 Daniel Szuc Sat, 16 Aug 2008 23:02:20 +0000 http://www.adaptivepath.com/blog/?p=1128#comment-4 All parts of the organization have a role to play to improve the experience. The problem is, companies are cut up into silos and roles and have no "experience vision" to aim for. One of the challenges is how do you get all players not to just think from their perspective but to design products and services around a vision that profits both the customer and the business. That was one of the biggest takeaways for me from the Zipcar presentation. The ability to think about the customer experience at all levels in the organisation :) All parts of the organization have a role to play to improve the experience. The problem is, companies are cut up into silos and roles and have no “experience vision” to aim for.

One of the challenges is how do you get all players not to just think from their perspective but to design products and services around a vision that profits both the customer and the business.

That was one of the biggest takeaways for me from the Zipcar presentation. The ability to think about the customer experience at all levels in the organisation :)

]]> By: Little Springs Design: Mobile User Experience » user experience is still about the experience http://www.rolandsmart.com/2009/01/marketing-ux-week/comment-page-1/#comment-5 Little Springs Design: Mobile User Experience » user experience is still about the experience Fri, 15 Aug 2008 14:40:26 +0000 http://www.adaptivepath.com/blog/?p=1128#comment-5 [...] started to really get to me, and make me think I should talk about it, when this totally unrelated post touched on the same [...] [...] started to really get to me, and make me think I should talk about it, when this totally unrelated post touched on the same [...]

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